Designing for
business
growth

I play a part in defining the optimization strategy for diverse customer bases, engaging in research and analysis, and creating high fidelity, impactful user experiences and products.

I care about how things perform, and my joy to know that the solutions I made skyrocket conversion.

When I'm not working, you can often catch me going for a run, sharpen my boxing skills, or watching again The Godfather.

Experience

mediacontour.com

Head of conversion optimization
and design

2023-Current

I am currently here analyzing and identifying conversion barriers and pain points. My focus involves developing effective solutions for pages to drive conversions, specifically for an agency that specializes in lead generation. Leveraging my expertise in media buying, I am adept at conducting robust A/B tests, consistently leading to improved conversion rates for 99% of the agency customer's projects.

maleads.com

Conversion optimization consultant

2021-Current

I am currently here analyzing and identifying conversion barriers and pain points. My focus involves developing effective solutions for pages to drive conversions, specifically for an agency that specializes in lead generation. Leveraging my expertise in media buying, I am adept at conducting robust A/B tests, consistently leading to improved conversion rates for 99% of the agency customer's projects.

unlimitedesign.io

UX/UI Designer

2021-Current

I create seamless and visually compelling digital experiences. My role involves translating user needs into intuitive designs, conducting user research, and collaborating with cross-functional teams to ensure the customer product not only meet but exceed user expectations. Creating interfaces that are not only aesthetically pleasing but also enhance the overall user journey, driving engagement and satisfaction.

360Media Inc

UI Designer

2019-2021

Over the course of almost 2 and half years, I oversaw the design of landing pages linked to advertising campaigns, PPC, and Meta campaigns spanning various industries like real estate, solar energy, and plumbing. In my position, I efficiently optimized and designed landing pages, conducting CRO audits for existing pages in campaigns with a daily ad spend of approximately €20k.

Agencies and Startups

Graphic, UI Designer & Web Designer

2016-2019

I've been engaged in both the design and redesign of websites for various businesses, including official government county projects. Additionally, I've played a key role in assisting multiple businesses in shaping their online presence. Furthermore, from the beginning, I've been actively involved in the creation of impactful infographics.

Education

Conversion Optimization

CXL

People & Psychology

CXL

Product Design Course

UX Database

Data-Driven Design

Interaction Design Foundation

UI Design Patterns for Software

Interaction Design Foundation

Mobile UI Design

Interaction Design Foundation

Journey Mapping

Interaction Design Foundation

Human-Computer Interaction

Interaction Design Foundation

Ecommerce Conversion Rate Optimization Masterclass (CRO)

Udemy

Online Psychology and Persuasion for Conversion Optimization

Udemy, Ruben de Boer

Agile Methods for UX Design

Interaction Design Foundation

UX Management

Interaction Design Foundation

Design Thinking

Interaction Design Foundation

User Experience

Interaction Design Foundation

Bachelor's degree in Marketing & Economic Intelligence

F.S.T, Settat

Higher National Diploma in Systems Development

B.T.S,  Oujda

Baccalaureate Degree

High school Al Matar, Nador